• What is an email variable?
    An email variable or placeholder is a field that can be added to email templates, and which your Email Service Provider (ESP) uses to pull in a recipient's email address when a message is sent out. This variable is required in the HTML links for email recommendations so that Episerver Reach can r...

  • I want to generate the HTML for my Mail campaign but my Email Service Provider is not included in the drop down. What should I do?
    Episerver Reach is completely ESP-agnostic and can be used in email templates sent by any Email Service Provider. In the HTML and preview tab we have added a list of popular ESPs, but this list is not exhaustive and is updated on a regular basis. If you don't see your Email Service Provider in th...

  • I used my email address in Preview but did not get personalized recommendations. Why?
    If your email address is unknown to Episerver Personalization (i.e. it has not previously been tracked on the site), then we will not be able to serve any personalized recommendations.  To solve this, you can registers or log in a user account on the website or make a purchase. This will tie up a...

  • How do I change the ALT text or title for email recommendation images?
    By default, email recommendation image tags include alternate text ("alt") and title tags, which have the value "Just for you". If you want to change the alternate text or title for recommendation images you can do this directly in your email templates or a text editor by edit...

  • Will you recommend out of stock products?
    By default Episerver Personalization tools will never recommend out of stock products. If you are experiencing issues with out of stock products being recommended, then you need to check that your product feed has been updated and has the correct stock levels for products. If you have checked you...

  • What does the "No repeat (in days)" option do?
    By using this option you are ensuring that the products in the email will not be repeatedly shown for the same user for X number of days.  For example, if you choose 2 in the drop-down menu for "No repeat (in days)", and the same user opens the same email or emails that use the Mail cam...

  • Why am I not seeing any recommendations in Preview?
    There are a few things that can cause no recommendations to be shown when you use the preview functionality in the dashboard. There are insufficient products to recommend from your product feed. You should check that your product feed contains all products available on site and that there are pr...

  • Why are the recommendation product images so big?
    The product images shown in email recommendations are pulled from the product feed that is sent to Episerver Personalization.  There are two ways to adjust the image sizes: 1) The most robust and recommended way is to add the appropriate HTML and CSS in the email template to adjust the size of th...

  • Can I track email recommendations in my own analytics tool?
    Third-party tracking (e.g. Google Analytics, Omniture, Coremetrics etc.) can be added in the second step of the campaign setup. By inserting your email tracking parameters into the space provided, the tracking will automatically be added to the product URLs when a user clicks on a recommendation ...

  • How do I configure a campaign to show only full-price or only sale products?
    You may wish to send out email campaigns, for example at the beginning of a sale period, with personalized recommendations that show only items on sale. Conversely, outside of sale periods you may wish to only show products that are full-price in personalized recommendations in emails. Providing ...

  • How do I exclude a product from email recommendations?
    Episerver Reach allows you to prevent certain products from appearing in recommendations in emails. This can be achieved by using Expressions in the campaign configuration in the Personalization dashboard. If you are not yet familiar with how to create and configure a Mail campaign, please read t...

  • How to configure a Fallback product set in Mail campaigns?
    Episerver Reach allows you to add a fallback product set to Mail campaigns, which is displayed in case none of the strategies in a product position return a result for the email recipient. This can happen, for example, if you only used personalized strategies in the configuration and the user is ...

  • How to add/change the character limit for email recommendations titles?
    Depending on the styling you have created for a Mail campaign, you might run into an issue where long titles are not displayed as expected. For example, a preview of a Mail campaign could look like this: Episerver Reach allows you to set a character limit on recommendation titles, which would tr...

  • Why are prices in recommendations shown in the wrong currency?
    Episerver Personalization supports multi-language and multi-currency sites. If your site is using multiple currencies, when you create a Mail campaign in Episerver Reach, you need to select which one you want to display in the recommendations product information image.   The default style uses cu...