The Episerver Reach Trigger tool enables automated personalized emails to be sent via an Email Service Provider(ESP) that have been triggered by the on-site actions of the email recipient.
These actions typically consist of some form of abandonment. It could be an abandoned basket, an abandoned browse or a specified trigger event could be selected.
Abandoned Basket: A user adds an item to the basket but does not purchase.
Abandoned Browse: A user browses products on the site but leaves the site without
adding anything to the basket.
Specified Trigger Event: For example, a user visits a particular section of the site and
views more than 5 pages in a category but does not purchase.
The Trigger tool can be accessed through the Trigger section in the Personalization dashboard, if you have signed up for this product. Please contact your Customer Success Manager if you are interested in purchasing Trigger.
Since Episerver captures all user behavior, this behavior can be utilized to also include
alternative recommendations to products abandoned or browsed.
Episerver Reach Trigger was previously known as Peerius SMART-trigger. Peerius is an Episerver Company.